While at Inc. I have worked closely with our Social Media Director to continuously update and create new Instagram templates. Most recently, I led a complete overhaul of our existing Instagram templates, spurred by the platform's recent switch to a 4:5 dimension as its primary post style. We took this as an opportunity to truly reevaluate how we used Instagram as a medium, shifting from seeing it as a way to drive site traffic and instead treating it as its own independent medium where we can share Inc.'s journalism in a more condensed format. This shift in strategy directly translated to a shift in how we approached our designs.
I also used the audit as an opportunity to pitch an abbreviated version of the Inc. logo mark as a way to let our original photography and illustration shine without our branding getting in the way.
Original digital cover design.
Paige DeSorbo for Bravo digital exclusive.
Vacation for Inc. 5000 2025, designed in collaboration with Kat Kluge.
